I am first and foremost a creative professional – an artist at heart, I have built my education and professional career around honing my ability to translate creative work into business solutions.
I am a visual communications strategist with 10 years of experience spearheading marketing campaigns integrating video, print, website and social media. With an extensive background in graphic communications and digital marketing, I have a track record of success executing creative campaigns with a particular focus on giving voice to the stories of university students, faculty and staff. Notably, in 2013 I contributed to the elevation of the New York University Robert F. Wagner Graduate School of Public Service to #5 rank on the Top 25 Most Social Media Friendly Public Administration Schools according to www.MPAdegree.org. Additionally, as part of the NYU Center for the Humanities I recorded, edited and launched a library of over 100 (and growing) YouTube videos to increase the reach of NYU’s grant-research and fellowship programs to local, national and global audiences, and also increased the department’s social media organic engagement resulting in a 61% growth in Twitter followers and 98% growth in Facebook likes from 2014 to 2015.
I pride myself in being a skilled visual technician, a disciplined designer and a passionate advocate of telling engaging stories with rich media.